The Gorge Outdoor Collective

Joker Business Solutions partnered with The Gorge Outdoor Collective to update their existing website and create a modern online experience that better reflects their hiking and camping essentials brand. The goal was to bring the website in line with the styling and colors of their current rack card while giving the site a fresh, modern look that fits the outdoor and hiking industry. Joker incorporated several custom features throughout the website, including a logo slider, calls to action, and a helpful hiking and camping essentials checklist that helps visitors prepare for their adventures and discover where they can find the gear and supplies they need. We also focused heavily on SEO-friendly content and structure to help new customers discover The Gorge Outdoor Collective when searching for outdoor gear and resources in the area. Once the website was complete, Joker took the project a step further by designing an updated rack card that matched the new website, creating a consistent and cohesive brand experience across both digital and print marketing.