Daniel Boone Backcountry Byway

The Daniel Boone Backcountry Byway is a moderately challenging, high-clearance route that winds through historic country roads in the Red River Gorge and Daniel Boone National Forest, attracting off-road enthusiasts and guided tours. DBBB approached Joker with a WIX website that no longer met their needs and sought a transition to WordPress. In addition to the platform switch, Joker worked with DBBB to add functionality to display their spring and fall fundraiser off-roading events, to add an e-commerce shop to sell merchandise that is synced to their on-site point of sales system, along with a section of the website dedicated to showing off the byway trails and their difficulties. The finished project is a robust website that not only expands DBBB's online offerings but also provides a platform to showcase the byway itself.