Norma USA

Nestled amidst Sweden’s vast forests and pristine wilderness, a haven for sports enthusiasts, lies the small town of Åmotfors, near the Norwegian border. Here, for 120 years, Norma has been crafting ammunition to the highest world-leading standards, inspired by the rich biodiversity of moose, deer, and various small game species that populate Sweden’s wild landscapes. This setting has been the cradle of our innovative ammunition development and manufacturing. The merger with Beretta Holding, an entity with a storied history of its own, marks a new chapter in our journey. This partnership blends Norma’s longstanding expertise in ammunition with Beretta’s deep-rooted heritage in firearms, creating a synergy that further elevates their product excellence. With this merger, came a complete rebranding of the website, still incorporating elements of previous Norma websites built by Joker, but reinventing the look and feel with modernized e-commerce and highly marketable brand pages complete with video headers and information about each product line.